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Small-Business Risk: Understanding the Recession's Impact on Credit
Has the recession made it difficult to determine which small businesses are good credit risks? Learn how to identify healthy businesses using new trends. We analyzed more than 300,000 small businesses over the last two years - discover the latest findings.
Increase Revenue Through Customer Acquisition
When it comes to customer acquisition, Experian® is uniquely positioned to help its clients overcome the complexity of the marketplace. The wealth of our business services includes data and analytical expertise as well as marketing and measurement capabilities. Together, these offerings help clients acquire customers, automate processing and decisioning, increase revenue, and reduce acquisition costs and risks.
Reduce Acquisition Costs
Significantly improve response rates using Experian's advanced prescreening technology and relational database credit-marketing platform. Better targeting of prospects ultimately reduces acquisition costs.
Make the Right Credit Offer
Use Experian's mathematically based optimization software to determine which customers get which offers through which channel. Optimization techniques benefit both marketers and credit risk managers.
Control Risk
Increase response rates, reduce turnaround time and decrease risk. Experian's advanced analytics and predictive scoring models let you prequalify prospects, which speeds up the application process and increases profitability through higher response rates. Our services also promote consistent risk-based decisioning and help you set optimal credit line terms.
Target Best Prospects
Experian's extensive data, marketing, and analytics services arm financial services, business-to-business, and direct-to-consumer clients with essential data to find profitable customers and reduce risk. Target offers, increase response rates and find creditworthy prospects domestically and internationally.
Manage Marketing Campaigns
Maximize the profitability of your campaign using comprehensive prospect data to conduct segmentation and Champion/Challenger testing. This builds a continuous, closed-loop marketing process.
Ways to optimize marketing
Identify Consumer Behavior
Gain a better understanding of consumer behavior, attitudes and motivations, and get an accurate picture of your prospects using our extensive business reports and customized modeling tools.
More insights into consumer behavior
- Visit Market Research