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Lifestyle Mosaic® Consumer Mailing Lists
These mailing lists are based on a neighborhood classification system known as Mosaic®, built by Experian staff along with several of the most skilled geodemographers in North America. More than 600 variables from the 2000 Census were used to build Mosaic, which is updated every 12 months. The basis of geodemographic segmentation is that individuals are drawn to areas with others of like backgrounds, pastimes and incomes. Neighborhood classification, or segmentation, is one of the foundations of geodemographic analysis and is used in a variety of marketing and site location functions, including advertising, facility planning, direct mail, neighborhood description and consumer analysis.
New Suburbia Families
- Young, intelligent and affluent working couples with preschoolers, concentrated in subdivisions inside of fast-growing, metro fringe communities. They lead energetic, children-centered lives.
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Successful Suburbia
- Primarily white and college-educated, these middle-aged couples and families have settled in upscale homes far from the city. They commute to work and lead busy family-oriented lives.
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White Collar Suburbia
- These are upscale baby boomers living in expensive new subdivisions — family-centered residents who take pride in pursuing healthy, active lifestyles.
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Suburban Advantage
- This segment consists of empty-nesters living in dense retirement communities of middle-class condos and homes. These health-conscious individuals live comfortable, but not lavish, lifestyles.
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America's Wealthiest
- This segment consists of the most affluent households in the nation, found in well-established exclusive communities. With incomes well above the national average, they live the most luxurious of lifestyles.
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Prime Middle America
- Younger than average, this mix of upper-middle-class families and couples live in small towns and midsize cities. Predominantly white, dual-income households, they are well-paid and live family-centered lifestyles.
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America's Farmlands
- Remote farming communities scattered across the nation, America's Farmlands has the highest percentage of farmers (more than nine times the national average) in the United States.
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Industrious Country Living
- These high school–educated, hard-working folks live in industrial remote towns. One in three households earns more than $75,000 per year. They are considered upper-middle-class and tend to buy American-made goods.
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Affluent Urban Professionals
- The last decade’s rich yuppies have grown up, but their trendy lifestyle lives on in chic, high-rise city neighborhoods. Their swank condos and apartments are valued at twice the national average.
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Professional Urbanites
- This segment consists of very active upper-middle-class retirees (most over age 65). These singles and empty-nesting couples have college degrees and enjoy cosmopolitan lives.
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Young Cosmopolitans
- Single and college-educated, these upper-middle-class residents inhabit luxury condos/apartments in fast-growing cities. Few are over age 35. They work hard and play hard.
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Enterprising Couples
- This segment represents a collection of married with children and childless duos living in upper-middle-class commuter areas, pursuing an always-on-the-go lifestyle. Most are baby boomers.
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Ethnic Urban Mix
- Mainly in older inner-city regions, more than half of these young and diverse households consist of Asians, African Americans and Hispanics. They have enough disposable income to create active lifestyles.
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Minority Metro Communities
- This growing sector reflects the highly-educated African-American middle class. Couples and single-parent minorities live in inner-ring suburbs and earn above-average incomes, allowing them to live comfortably.
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Second City Homebodies
- This segment contains financially mature, dual-working, middle-aged couples and families living in small, satellite cities. They like to relax at home but enjoy leisurely activities as well.
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Academic Influences
- Primarily college-educated, these young families and students inhabit gentrifying neighborhoods of multiethnic campus communities. Well-educated with above-average incomes, they lead family-oriented lives and spend frugally.
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