MARKET RESEARCH REPORTS

Market Research Reports

Understand consumers in your market better with detailed profile reports from the largest consumer behavior database available. Easily define your target consumers, and learn about their personal and household demographics, the products they buy, their opinions and how to reach them.

With My Market Profile, you can profile target consumers by:

• Location (market, county, ZIP Code^TM)
• Information on brand usage for nearly 8,000 brands in 450 product categories
• Demographics (age, income, education, household characteristics and more)
• Lifestyles (sports activities, hobbies, clubs and associations, travel, financial, health, and media usage)
• Nearly 500 opinion and attitude statements in categories such as shopping, health, technology, travel and finance

Demographic Profiles

• Demographic profile reports provide the base knowledge you need to understand who your target customers are, from age and gender to income and education.
• Build a demographic profile report

Media Profiles

• Media profile reports identify the media with which your target customers spend most of their time, whether that is broadcast television, cable television, radio, newspaper or the Internet. These reports also provide the top media outlets (networks, formats and sections) your target customers use and the media attitudes with which they most identify.
• Build a Media Profile Report

Comparison Ranking

• Comparison ranking reports demonstrate other interests your target customers are likely to have. The report ranks individual items within categories such as catalogs shopped, magazines read, online purchases made, music interests, sports played, hobby involvement and cars they own.
• Build a Ranking Report

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• Market Research Reports

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